Style guide
Brand essentials.
The core colors, type and buttons behind Liftoff.
(01)
Colors
Eight colors carry the whole brand: one bold accent on a calm neutral base.
Flame
#FF5A1F
Ink
#111111
White
#FFFFFF
Muted
#FAFAFA
Surface
#F4F4F4
Border
#E4E4E4
Slate
#595959
Flame tint
#FFF3ED
(02)
Typography
One family for everything — Plus Jakarta Sans in SemiBold, Medium and Regular.
Plus Jakarta Sans
Google Fonts · SIL Open Font License
Heading 1
H1 · 56 px
Heading 2
H2 · 48 px
Heading 3
H3 · 40 px
Heading 4
H4 · 32 px
Heading 5
H5 · 24 px
Heading 6
H6 · 20 px
Body — plan, build and ship your next launch in one place.
Body/MD · 16 px
(03)
Buttons
Primary for the main action, Secondary and Ghost for everything else.