For years our public roadmap was a list of features with quarters next to them. Every slipped date chipped away at trust, even when we shipped something better than what we had promised.
Publish problems, not features
Today our roadmap lists the problems we are working on and why they matter. Customers can see what we are focused on without us committing to a solution we haven’t validated yet.
Three columns, honestly labelled
Now — actively being built, with a named owner
Next — researched and scoped, starting soon
Later — important, but not yet committed
The change felt risky. In practice, customers engaged more: they comment on problems, share workarounds and tell us when a problem has stopped hurting. A roadmap that tells the truth turns out to be the one people believe.
